Print Shop in Rochester NY 

The PrintRoc Story

Pinnacle Printers opened its door to business in 1978. With a new management team in place, the company is now known as PrintRoc. From small neighborhood businesses to Fortune 100 companies, the demand for printing services is surprisingly still growing. We are in the process of renovating our facilities to provide expanded production areas and introduce several new pieces of high-tech printing equipment. Our print shop is widely recognized as a one-stop shop for all our customers’ printing needs. We have multi-color presses, currently capable of handling printing needs up to 41″. We have an array of folding, binding, and trimming equipment, which enables us to handle each job completely. We also have assembled an experienced team of the most talented pressmen, binders, and finishers in the Rochester area.

Professional Print Services in Rochester NY PrintRoc

PrintRoc has a new logo. It goes along with our new management structure, and our new 21st century attitude. PrintRoc provides commercial printing services to a demanding market. Besides the traditional print services, PrintRoc is expanding its scope to include advertising banners, point of purchase displays, invitation packages, environmentally-friendly packaging, and much more. A retail space will soon open to allow customers to purchase communication & advertising products, as well as to get assistance with design concepts. The retail space will also offer a traditional array of note cards, wrapping paper, calendars, playing cards, assorted paper products (printing paper, note paper, etc.) and packaging products that can all be tailored to the customer’s needs.

PrintRoc’s facility at 620 South Avenue in the growing Southwedge Rochester, NY neighborhood has four separate office areas, a production facility and warehouse. We also have a parking lot in front of the facility for our customers, vendors and guests. There is a full-service press room, a full-service bindery, and a pre-press department. The new business model maintains present abilities, and makes use of more digital equipment and environmentally conscious “green” approaches in the evolving new printing industry. PrintRoc is constantly looking to adopt to the changing marketplace by adding new equipment, mastering new techniques and growing our product offerings; all to better serve you!

Leadership Team

Ron Schutt


Ron Schutt

Ron has been with Pinnacle Printers as the “Behind the scenes guy” (a.k.a. Production and Operations Manager) for many years. With over twenty-five years in the printing industry, he understands the history of the printing business, and has a keen future vision for PrintRoc, Inc to find its rightful niche in this busy and popular upstate New York market.

Jesse McCarthy

Jesse McCarthy
Vice President of Business Development

Jesse is Vice President of Business Development. He spent several years after graduating from St. John Fisher College working as a risk reduction specialist for two local companies, Paychex and Manning & Napier. Over the past seven years, Jesse has been a local real estate investor as both a property owner and former realtor. Most recently Jesse was the Executive Director of the Monroe County Fair and Recreation Association, Inc.  Through these varied job positions, Jesse has developed many contacts in the area and will be building his PrintRoc sales team to service our current and new customer base.

Dan McCarthy


Dan McCarthy
Vice President

Dan has recently retired as a school principal in a local suburban school district. He is a graduate with several degrees from Rutgers, Fairfield and Columbia Universities. He will assist Ron & Jesse with production and retail sales, as well as make contact with his own customer base.

Keeping Business Green

At PrintRoc, we are proud to continue our commitment to the environment, and our heritage of keeping the commercial printing business green. We have been doing our part to make the future a brighter and cleaner place. From our chemistry-free processes to the Energy Star Compliant computers and equipment we use, we pay our respects to all aspects of the environment. We also recycle all of our aluminum plates, paper products, and excess waste to minimize our carbon footprint, and yours!

Recycling Friendly

From The President

“I have lots of new ideas and improved ways to service customers. I believe that a customer is another part of our whole team. This team consists of PrintRoc employees, vendors, community and customers. PrintRoc will push green initiatives, fair pricing, quick turnaround times and quality printing. PrintRoc will work hard to maintain and improve service, quality products, and fair pricing as we restructure”

~Ron Schutt